How to Automatically Cross-Post Your WordPress Posts to Both Medium and LinkedIn Publishing

 

 

Content marketers have been struggling with a dilemma as of late. Some swear by the old adage that owned media is best, and therefore continue to post content to their own sites. Other marketers have been lured by the enormous audience reach of platforms like LinkedIn and Medium, and have begun posting their content on these juggernauts of brand reach. What’s a marketer to do? Do you continue to publish on your own site, knowing that a media platform can’t change the rules on you or adjust their algorithm and send your content to the nether regions of the Internet to gather cobwebs? Or do you give into the come hither enticements of major publishers and start posting your content where it’s likely to be exposed to more eyeballs? With LinkedIn.com’s 636 million visits and Medium.com’s 34.2 million visits (desktop) in September 2015, that’s a lot of eyeballs to say no to.

Luckily for today’s brand builder, you no longer have to choose. There are easy hacks available that let you automatically cross-post your blog posts to LinkedIn and Medium. You can now upload your company’s latest blog post to WordPress, and automatically have your post added to LinkedIn and Medium too. No longer do you have to worry that you’re sacrificing exposure for integrity. With these hacks you can enjoy the best of both worlds. Are you ready to be let in on a little secret? Here goes:

 

WordPress to Medium

If This Then That offers an easy recipe to instantly add your WordPress post to Medium. Simply add your WordPress channel to IFTTT and then connect your Medium account. Specify the format for your posts and IFTTT will take care of the rest. Who knew it was so easy to get your content in front of millions, right?

(ifttt.com/recipes/331572-create-a-medium-story-from-your-wordpress-post)

 

WordPress to LinkedIn

IFTTT also offers another fabulous recipe for LinkedIn users. Just like with the Medium recipe, you only have to connect your WordPress and LinkedIn accounts to get this recipe up and running. Indicate your posting preferences, and IFTTT will ensure your posts automatically appear on LinkedIn. Who knows, your content might even get selected for LinkedIn Pulse.

(ifttt.com/recipes/3562-share-your-latest-post-on-linkedin)

 

Thanks to If This Then That, it’s never been easier to cross-post your content to multiple platforms. You can post on your own site for maximum SEO benefit and then post with major publishers to attract extra eyeballs. Will you be trying any of the above recipes to boost attention on your brand?