Connect Your Website to a Google Business Profile

Google Business Profile is a separate listing for an eligible business on Google Search and Maps. It is not created automatically when you buy a domain or publish a website. This guide focuses on connecting an accurate business listing to the website you manage.

Check eligibility and ownership

Review Google’s business representation guidelines first. A business generally needs a customer-facing location or to travel to customers. An online-only website does not become eligible by renting a mailing address or adding a city name to its pages.

Search for your real business before creating a new profile. If one already exists, claim it or request authorized access instead of creating a duplicate. Use an organization-controlled account and keep a record of who owns the listing so a departing employee or agency does not become the only person able to manage it.

Add or claim the profile

1. Use Google’s official add-business page, or find the existing listing in Maps and select the available claim option.
2. Enter the actual business name, category, contact information, and eligible address or service area.
3. Follow the verification options Google offers for that business. Do not assume a specific verification method or completion time is available.
4. After gaining access, check the public information and correct any inaccuracies.

Google provides the current workflow in its add or claim a Business Profile guide. InterServer hosting support cannot approve a Google listing or bypass its verification requirements.

Connect the right website URL

Use a working HTTPS page for the business or location represented by the profile. Open the link while signed out and on a phone. Confirm that it loads without a certificate warning, login requirement, redirect loop, or unfinished maintenance screen.

Check that the page clearly identifies the business and gives visitors a practical next step, such as contacting the team, viewing opening hours, or requesting a service. Do not link a local listing to an unrelated promotional page or a page for a different location.

When migrating hosting, preserve the domain and relevant page URLs where possible. Test the website after DNS changes and update the profile only if the public address genuinely changed. Changing hosting providers does not require creating another Business Profile.

Keep the listing accurate

• Update business hours, holiday closures, and contact details when they change.
• Use photographs you are permitted to publish and that represent the actual business.
• Respond to customer feedback without disclosing private order or account information.
• Do not add search keywords to the business name unless they are part of its real-world name.

A complete profile does not guarantee a particular position in search results. If Google suspends the listing or disputes ownership, use Business Profile support and the relevant evidence for that business. If the linked site has a hosting or HTTPS error, open a hosting support ticket with the affected URL and the error you see.